Oriental Princess Pure Active — Skin Brightening Serum with 21% Niacinamide, Centella Asiatica and Green Tea Extract, 30 ml

Oriental Princess Pure Active — Skin Brightening Serum with 21% Niacinamide, Centella Asiatica and Green Tea Extract

Oriental Princess Pure Active Skin Brightening Serum is a high-concentration facial serum by the Thai brand Oriental Princess, operated by SSUP (Thailand) Co., Ltd. (บริษัท เอสเอสยูพี (ประเทศไทย) จำกัด). Launched as part of the new Pure Active range — the brand's first skincare line combining high active ingredient concentration with a gentle, skin-friendly formula. The key active ingredient is Niacinamide (Vitamin B3) at 21%, complemented by Centella Asiatica Extract and Green Tea Extract for anti-inflammatory and antioxidant effects. The serum texture is lightweight, clear and fast-absorbing, leaving no stickiness. Suitable for all skin types including sensitive skin. Clinical testing: melanin levels reduced by 6.5% after 7 days and by 17.05% after 28 days. Volume: 30 ml.

Who May Benefit

Oriental Princess Pure Active Skin Brightening Serum may be helpful for those who:

• notice hyperpigmentation, dark spots or post-acne marks on their face
• want to even out skin tone and enhance skin radiance
• are looking for high-concentration niacinamide care without irritation
• want to strengthen the skin barrier and protect against environmental stress
• have enlarged pores or uneven skin texture
• prefer lightweight serums suitable for hot and humid climates

Key Active Ingredients

• Niacinamide (Vitamin B3) — 21%
• Centella Asiatica Extract
• Green Tea Leaf Extract

Note: the full INCI ingredient list has not been published by the manufacturer in open access. The key active ingredients listed above are confirmed from official Oriental Princess sources.

What Each Key Ingredient Contributes

Niacinamide 21% is a multifunctional active ingredient (Vitamin B3). It inhibits melanosome transfer to skin cells, gradually reducing pigmentation intensity. Strengthens the skin barrier through ceramide synthesis stimulation. Minimises pores, evens skin texture and regulates sebum production. At 21% concentration it delivers an intensive, clinically confirmed brightening effect. Centella Asiatica Extract is a plant-derived ingredient with anti-inflammatory and healing properties. It soothes irritated skin, reduces redness and supports regeneration. Green Tea Extract is rich in polyphenols and catechins. It protects the skin from oxidative stress, neutralises free radicals and helps maintain an even complexion.

Product Specifications

• Brand: Oriental Princess (โอเรียนทอล พริ้นเซส)
• Range: Pure Active
• Manufacturer: SSUP (Thailand) Co., Ltd. (บริษัท เอสเอสยูพี (ประเทศไทย) จำกัด)
• Product Type: Facial serum / Skin Brightening Serum
• Niacinamide Concentration: 21%
• Texture: Lightweight, clear, fast-absorbing
• Skin Type: All skin types including sensitive
• Volume: 30 ml
• Packaging: Pump bottle
• Country of Origin: Thailand

Directions for Use

Dispense 1–2 pumps onto clean face and neck morning and evening, after toner and before moisturiser. Gently press into skin with fingertips until fully absorbed. In the morning, follow with sunscreen. For sensitive skin or when first introducing high-concentration niacinamide, start with once-daily use.

Frequently Asked Questions

Is a 21% Niacinamide concentration safe?

Oriental Princess clinical trials were conducted on volunteers with an average age of 27.6 years by the Efficacy Testing Research Team (Thailand): melanin levels decreased by 17.05% over 28 days with no signs of irritation reported. However, those with very sensitive skin are advised to start with once-daily use and discontinue if discomfort occurs, consulting a dermatologist.

Can it be combined with Vitamin C?

Current research does not support the outdated claim that Niacinamide and Vitamin C are incompatible. Using them together in one routine is acceptable; however, at high concentrations of both ingredients, alternating morning and evening application is recommended to minimise potential irritation.

How soon are results visible?

According to the brand's clinical data: first visible changes in skin tone appear after 7 days; a sustained brightening effect is achieved after 28 days of daily use.

Is this product a medicinal product?

No. Oriental Princess Pure Active Skin Brightening Serum is a cosmetic skincare product. It is not a medicinal product.